Rede Globo's reality-show programme, Big Brother Brasil (BBB) keeps reaching phenomenal audience records, which is absolutely incredible for anyone who lived in the last century but is irretrievably out of key with the 21st century's values, or rather lack of values. The proverbial spectator is thereby transformed into an end-user by interacting by means of as telephony, interface, WorldWideWeb, CRM or Relationship Marketing. Through BBB, the Brazilian Globo Network ordains a cognitive process that supposedly teaches the end-using viewer to introject in his\her subjectivity the concept of "inverted pan-optics" typical of French post-modernity as defined by Michel Foucault and Gilles Deleuze. Such conception structures virtual relationships ruled by values which Brazilian thinker Gilberto Freyre associated with both the Jesuit and the Franciscan ideologies, fundamental in the formation of the Brazilian people.
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