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C.E.O. (2002)

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Ling Min becomes the manager of Haier Factory when the factory is almost bankrupted. He has had no formal education, but on his own, he systematically studies Western theories of industrial... See full summary »


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Credited cast:
CEO Ling Min
Zong-Hua Li ...
Haier Director & Engineer
Yue Ma ...
Chang Li Xia
Juan Zi ...
Yang Yang
Wilhelm Stremann
Monsieur de Reaumur
Nikola Weber
Anja Freese ...
Petra Hayse
Louis Kline
May Moore (as Mia Esther Riverton)
Aimin Zhang ...
Haier Technician
Rest of cast listed alphabetically:
Richard Jennings ...
South Carolina Governor
Woody Mu ...
Zhiyuan Xi
David Morris
Hui Xiao ...
Haier Representative


Ling Min becomes the manager of Haier Factory when the factory is almost bankrupted. He has had no formal education, but on his own, he systematically studies Western theories of industrial management and such classical Chinese philosophies as Confucianism, Taoism, and Suntzu. His first challenge is from the Chinese workers, technicians, and officers, who have been trained to work under the old system and unable to function sufficiently in the new era of international competition. Once his products become good enough, he has to face severe competition, and, in some cases, humiliations, from well-established foreign companies. He and his company succeed in becoming the first Chinese private company to enter the international market, because of hard work, scientific management, and the combination of Western and Eastern philosophy. Written by Craig Metts <>

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Shouxi zhixingguan  »

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User Reviews

True Entertaining Propaganda
20 June 2006 | by (China) – See all my reviews

This strange, incredible movie uses an eclectic mix of languages (including long portions in Chinese, English and French) to convey the undeniably impressive rise of the Chinese manufacturing giant Haier (Which, incidentally, is headquartered in the Chinese port city of Qingdao where a giant statue of the company's two logo "boys" stands in front of the company's main office. The city is also home to China's most successful beer, Tsing Tao.)

The movie, which is stilted but enjoyable, particularly to those who have spent time in China, plays out as an odd but workable mix of propaganda, mockumentary, and over-wrought 80's drama-com (a la Dynasty). Sure to be a treasured cult favorite among zhong-guo based expats.

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