A Mighty Wind
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1 item from 2015


Pop Takes Aim at 1980s and ’90s Nostalgia, Pop Culture-Hungry Viewers

9 January 2015 2:34 PM, PST | Variety - TV News | See recent Variety - TV News news »

The relaunch of TV Guide Network as Pop next week is an effort to tap into the ever-rising tide of pop culture fandemonium that drives so much conversation on social media.

Brad Schwartz, prexy of entertainment and media for Pop, told reporters at the Television Critics Assn. press tour on Friday that the cabler will function as a haven for the super-fan. Pop, set to bow Jan. 14, is launching with the tagline “We’re fans too.”

The focus is on viewers in their late 30s-early 40s who have nostalgia for 1980s and ’90s TV and pop culture.

“We’re building this for what we call the ‘modern grownup,’ ” Schwartz said.

There’s also an effort to capture the different facets of fandom today, from live events to the hyper-connectedness provided by social-media platforms.

“Being a fan today is an entirely different experience” than in decades past, Schwartz noted.

The relaunch »

- Elizabeth Wagmeister

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