During Valentino's two year long dispute with Famous Players-Lasky he was forbidden to work for other studios. To keep his name in the public eye he and his wife embarked on a cross continental dance tour sponsored by Mineralava cosmetics. One of his contractual obligations to Mineralava required him to judge a beauty contest, hence "Rudolph Valentino and His 88 American Beauties." There was a beauty contest after each performance (Rudy, probably wisely enough, let audience applause determine the winner in each city) with a grand finale in New York City where committee of five, including Valentino, determined the final winner. This short film will probably be of interest only to Valentino fans, but it shows that differences in fashion notwithstanding, beauty contests haven't changed all that much (here we have shepherdess crooks but are at least spared beauty queens in bathing suits and stiletto heels making speeches about world peace). Anyway, I was jingoistic enough to be glad that a fellow Torontonian ("the pride of the Dominion") took the crown.
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