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2 items from 2011

16 July 2011 9:57 PM, PDT | ShockYa | See recent ShockYa news »

Title: Enchantment: The Art of Changing Hearts, Minds, and Actions Writer: Guy Kawasaki Persuasion, while important when trying to influence potential clients and consumers to change brands or companies, isn’t always an easy task. Instead of using the difficult assignment of persuasion, author Guy Kawasaki suggests enchanting people in his new book “Enchantment: The Art of Changing Hearts, Minds, and Actions”. The entrepreneur offers some helpful tips on how to overcome other people’s established habits and encourage them to support your cause. In “Enchantment”, Kawasaki draws on his experience from his time serving as the chief evangelist of Apple, an entrepreneur and venture capitalist to not only explain what enchantment »

- karen

7 June 2011 6:37 PM, PDT | ShockYa | See recent ShockYa news »

Readers who buy Guy Kawasaki’s new book “Enchantment: The Art of Changing Hearts, Minds, and Actions” in paper, e-book or recording form can receive a free copy of Garr Reynolds’ book “Presentation Zen”. Through a special promotion from Peachpit Press, anyone who buys “Enchantment” and enters their proof of purchase on Kawasaki’s website will receive a special promo code to download the e-book version of Reynolds’ presentation-making book. “Enchantment: The Art of Changing Hearts, Minds, and Actions ” is the tenth book by the former chief evangelist of Apple, and has become a New York Times, Wall Street Journal and Publishers Weekly bestseller. In the book, Kawasaki explains how to »

- karen

2 items from 2011