I Capture the Castle
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1 item from 2016

Amazon Video Direct: E-Commerce Giant Reveals Top-Performing Content Partners (Exclusive)

5 October 2016 11:17 AM, PDT | Variety - Film News | See recent Variety - Film News news »

Since Amazon’s launch in May of Amazon Video Direct, the company says users have streamed several billion minutes of video from its partners the service, which is open to any content creator or owner and provides multiple options for generating money from that video.

That’s likely less than the staggering amount of video gushing from the fire hoses of YouTube or Netflix. But Amazon Video Direct content partners say the program represents a noteworthy new platform that is letting them generate incremental revenue. And for the first time, the e-commerce behemoth has released the list of the best-performing movie titles, TV shows and digital partners the service — which Amazon is rewarding with extra cash doled out from a $1 million pool on a monthly basis, through its “Avd Stars” program.

Amazon Video Direct partners have four distribution options: They can make their content available to Prime Video subscribers and »

- Todd Spangler

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