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Won 1 Primetime Emmy. Another 2 nominations. See more awards »

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Documentary

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Release Date:

24 October 1954 (USA)  »

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Budget:

$150,000 (estimated)
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1.33 : 1
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This documentary celebrated the 75th anniversary of the electric light. See more »

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Light's GOLDEN Jubilee
20 January 2005 | by (United States) – See all my reviews

My understanding of this film was that it was actually entitled Light's Golden Jubilee. It was part of an unprecedented nation-wide public relations event, put on by General Electric, and created by Edward Bernaise (widely considered throughout the field to be a sort of co-founder-- preceded by Ivy Lee-- of PR). The word "golden" was to be used to conjure up notions of wealth and prosperity in the minds of Americans.

And no, I don't watch this sort of thing for fun. I was in a PR class. I give it an 8 because it was well-made, and the event was a pretty big deal.


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