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Disney set for a branding sneak peek

8 September 2009 9:04 AM, PDT | The Hollywood Reporter | See recent The Hollywood Reporter news »

Die-hard fans of Walt Disney gather this week in California for the company's first fan exposition and what Disney hopes will be a show of the durability of its brands in a tough time.

Disney executives are likely to face fan queries about what the planned acquisition of Marvel Entertainment, announced last week, would mean for its movie, theme park, toy and TV offerings in coming years.

The event at the Anaheim Convention Center, adjacent to Disneyland, is one of the few put on by a corporation, rather than its fans, to celebrate its history and products.

The event, which runs Thursday-Sunday and is called D23 Expo in a nod to the year Walt Disney founded his animation company, is expected to draw about 10,000 fans from all over the world for what Disney billed as unprecedented access to its archives as well as glimpses of upcoming films, TV shows, park rides and toys. »

- By Gina Keating, Reuters

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1 item from 2009


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