A Season on the Brink
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2004 | 2003

2 items from 2004


'3' powers ESPN to victory lane

15 December 2004 | The Hollywood Reporter | See recent The Hollywood Reporter news »

The Dale Earnhardt biopic 3 drove ESPN to a record rating for its original films. The 9 p.m. Saturday broadcast drew 7.2 million total viewers, besting all the network's previous forays into longform entertainment. Barry Pepper stars as the racing legend who died in a crash during the final lap of the 2001 Daytona 500. "What these ratings have shown us is that our fans not only will respond to these films, but their appetite is growing," said Mark Shapiro, executive vp programming and production at ESPN, of 3 and the other ESPN Original Entertainment films. ESPN got respectable numbers last year with first efforts A Season on the Brink and The Junction Boys but hit a ratings speed bump in September with Hustle. »

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ESPN playing series, biopics

8 January 2004 | The Hollywood Reporter | See recent The Hollywood Reporter news »

ESPN said Wednesday that it has revved up development on original telefilms with a slate that includes a biopic of late auto-racing star Dale Earnhardt. During its portion of the Television Critics Assn. winter press tour in Hollywood, the sports network also reaffirmed its commitment to producing original series but deferred any decision on the renewal of its controversial football drama Playmakers. Scheduled to bow in late summer, 3: The Dale Earnhardt Story, chronicling the life of the NASCAR star who died in a crash at the 2001 Daytona 500, will be ESPN's third original longform production, following 2002's A Season on the Brink and The Junction Boys. »

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2004 | 2003

2 items from 2004


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