This was a semi-cute, creative cartoon spinoff using the Bill Vinton claymation characters from the shorts that were supposed to boost the sales of the little red boxes of raisins that we all ate as a kid in some point of our lives.
Basically the whole show was about a fabricated singing sensation called "The California Raisins." They sorta seemed like one of those Mo-Town groups in the 60's and 70's. They were dark, purple looking and had "soulful" voices, so I assume they were African American raisins?
I would've been less suprised if someone had attempted to make a cartoon that was aimed at boosting sales of milk. I mean milk was pretty big. But also milk pretty much sold itself, especially if you have babies. Not a whole lotta people bought raisins.
The shorts and the show somehow made a miniscule thing such as dried out grapes into a "trendy" treat.
Sidenote: Bill Vinton also created the Domino's Pizza stealing super-villain, "The Noid" who also got his own game for MSDOS computers entitled "Avoid the Noid" where you play a brave pizza man trying to avoid the red rabbit-esque fiend and a Nintendo game called "Yo Noid" in which the Noid is the hero bouncing on pogo sticks and riding on skateboards.
Imagine the royalty checks for this guy..
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