Feature-length documentaries are invading the American Film Market, where a company called Ocule Films is touting itself as the first member of the International Film & Television Alliance and the first AFM seller principally dedicated to the financing, production, acquisition and distribution of theatrical-sized docus. Ocule founders -- managing director Kirt Eftekhar
and production partner Randy Wooten
-- see a "definite movement" to documentaries and "a burgeoning overseas market" for those that "have commercial awareness," especially when you compare the boxoffice and ancillary returns to the cost of producing a docu feature. Eftekhar cited such successes as March of the Penguins
, Super Size Me
, Michael Moore's offerings and his own Porn Star: The Legend of Ron Jeremy
as among the docus contributing to the new worldwide media curiosity about the genre. The interest in docus has taken such hold that Hollywood agencies are setting up documentary divisions, Eftekhar said.