Poster

(TV Series)

The Merchants of Cool ()


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How businesses market to American teenagers, and the effect they have together on popular culture.

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Photos and Videos

Cast

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Douglas Rushkoff ...
Himself - Correspondent
Rest of cast listed alphabetically:
...
Herself (archiveFootage)
...
Himself
Bob Bibb ...
Himself
...
Herself (archiveFootage)
...
Himself (archiveFootage)
Todd Cunningham ...
Himself
...
Himself (archiveFootage)
...
Herself
...
Himself (archiveFootage)
...
Himself
...
Himself
Dee Dee Gordon ...
Himself
...
Himself
...
Himself (archiveFootage)
Insane Clown Posse ...
Themselves
...
Himself
...
Himself (archiveFootage)
Sharon Lee ...
Himself
Limp Bizkit ...
Themselves
Jamie Madrox ...
Himself
Robert McChesney ...
Himself
Mark Crispin Miller ...
Himself (as Mark Crispin-Miller)
Monoxide ...
Himself
...
Himself (as Neal Moritz)
Ann Powers ...
Herself
...
Herself (archiveFootage)
Pina Sciarra ...
Herself
Shaggy 2 Dope ...
Himself
Dave Sirulnick ...
Himself
...
Herself (archiveFootage)
...
Himself (archiveFootage)
Rob Stone ...
Himself
Twiztid ...
Themselves
Violent J ...
Himself
...
Marianne Moore (uncredited) (archiveFootage)

Directed by

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Barak Goodman

Written by (WGA)

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Rachel Dretzin ... (writer)

Produced by

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Stephanie Ault ... coordinating producer
Sam Bailey ... producer
Lisel Banker ... associate producer
Rachel Dretzin ... producer
David Fanning ... executive producer
Barak Goodman ... producer
Sarah Moughty ... associate producer
Robin Parmelee ... coordinating producer
Douglas Rushkoff ... consulting producer
Kimberly Tabor ... associate producer
Sharon Tiller ... senior producer

Music by

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Paul Mertens
Susan Voelz

Cinematography by

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Buddy Squires

Film Editing by

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Ann Collins

Editorial Department

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Megan Berlin Alderson ... assistant editor
Michael H. Amundson ... editor: avid / on-line editor
Marrie Campbell ... editorial director
Patricia Giles ... on-line editor / post-production coordinator
John MacGibbon ... editor: avid
Louis Wiley Jr. ... executive editor

Production Management

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Jennifer Brown ... post-production supervisor
Tim Mangini ... production manager
Douglas D. Milton ... unit manager

Art Department

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Sam Bailey ... graphic designer

Sound Department

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Stephen Balliet ... sound
Alexandra Baltarzuk ... sound
David Hocs ... sound
David S. McJunkin ... sound
Greg Rothchild ... sound
George Shafnaker ... sound
Jim Sullivan ... sound mixer
John Zecca ... sound

Camera and Electrical Department

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Don Blackburn ... camera operator
Robert Elfstrom ... camera operator
Barak Goodman ... camera operator
Don Lenzer ... camera operator
Stephen McCarthy ... camera operator
Peter Nelson ... camera operator
Jayme Roy ... camera operator
Joel Shapiro ... camera operator
Buddy Squires ... camera operator
Thomas Yore ... camera operator

Music Department

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Martin Brody ... music theme
Mason Daring ... music theme

Other crew

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Adrienne Armor ... paralegal
Jim Bracciale ... series manager
Lee Ann Donner ... senior staff
Ken Dornstein ... story editor
Todd Goldstein ... production assistant
Erin Martin Kane ... communications manager
Christopher Kelly ... senior publicist
Jennifer McCauley ... promotion
John Memoli ... promotional assistant
Karen O'Connor ... series editor
Lisa Palone ... compliance manager
Tobee Phipps ... business manager
M.G. Rabinow ... on-air promotion
Jessica Smith ... publicist
Ben Soreff ... production assistant
Mary Sullivan ... secretary
Catherine Wright ... researcher

Production Companies

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Distributors

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Special Effects

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Other Companies

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Storyline

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Plot Summary

Teenagers in America number more than 30 million and command over 150 billion dollars in disposable income. They are exposed to over 3000 advertising messages in an average day. In contrast to adults, teenagers respond to whatever is "cool", as determined by the trend-setters of the moment. This documentary examines how businesses seek the ever-elusive "cool" and use it to sell products to teens. Alas, once corporations find cool, it soon ceases to be so; this means marketers are forever searching for new products and strategies to capture the attention of their target audience. This documentary also looks at how real life and TV life are blurring together, acting like a feedback loop to push popular teen culture towards more violent and sexual behaviors. Written by yortsnave

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Additional Details

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Also Known As
  • The Merchants of Cool (United States)
Runtime
  • 55 min
Country
Language
Color

Did You Know?

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Movie Connections Features Class of Beverly Hills (1990). See more »
Soundtracks Dead Body Man See more »
Quotes Violent J: Everybody that likes our music feels a super connection. That's why all those juggalos here, they feel so connected to it, because it's exclusively theirs. See, when something's on the radio, it's for everybody, you know what I mean? It's everybody's song, "Oh, this is my song". That ain't your song. It's on the radio, it's everybody's song. But to listen to ICP, you feel like you're the only one who knows about it.
See more »

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