This musical spoof of the Lewis Carroll classic,is set in modern times in this grand animated special that was produced by Hanna-Barbera,and was first shown as a prime-time special in full color for ABC-TV on March 30,1966. The sponsors for this hour-long special were Rexall Drugs and the Coca-Cola Bottling Company. In this updated version,it follows the adventures of Alice and her dog Fluff in Wonderland where they meet an amusing assortment of characters,among them Hedda Hatter,a female counterpart of the Mad Hatter;Humphrey Dumpty,whose voice was patterned after that of actor Humphrey Bogart;and the White Knight a character that resembles Bill Dana's Jose Jimenez character(and rightly so). And speaking of the characters,the main character Alice was done by Hanna-Barbera stockplayer Janet Waldo(aka Judy Jetson). Other H-B stockplayers supplying voice talent were regulars Don Messick(the voice of Ranger Smith of Yogi Bear,Dr. Benton Quest of Jonny Quest,and other H-B characters),veteran voice stockplayer Daws Butler(Yogi Bear,Huckleberry Hound,and other Hanna-Barbera characters),Alan Reed(the voice of Fred Flintstone),Harvey Korman(Kazoo),Allan Melvin(Magilla Gorilla),Howard Morris(Atom Ant,and other characters)and Mel Blanc(not only the voice of Bugs Bunny but was also the voice of Barney Rubble of The Flintstones and Mr. Spacely of The Jetsons).
It also featured the voices of Zsa Zsa Gabor(Queen of Hearts);along with Hedda Hopper(Hedda Hatter),Howard Morris(White Rabbit),Mad Hatter (Harvey Korman),Alice's Father/Humphrey Dumpty(Allan Melvin),King of Hearts/March Hare(Daws Butler),Cheshire Cat(Sammy Davis, Jr.),White Knight(Bill Dana in his Jose Jimenez character),and the Caterpillar (Alan Reed/Mel Blanc). Directed by Alex Lovy and Produced by William Hanna and Joesph Barbera,the prime-time special "Alice In Wonderland,or What's A Nice Kid Like You Doing In A Place Like This",was a surprise hit when it first aired and it did very well in the ratings,a first for a animated prime-time special that was shown on a major television network. The title theme song,done by Sammy Davis,Jr. became a top-ten hit on the Billboard charts in 1966. However,do to the success of this prime-time special,ABC rebroadcast it twice in prime-time on November 19, 1967,and for the final time in March of 1969. That was the last time it was ever shown again on network television. Not a bad concept from Hanna-Barbera neither,since its about time this came to DVD.
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