The film was inspired by an article in 'Time' magazine about David Phillips, a University of California civil engineer who stumbled upon a lucrative frequent-flyer promotion. By purchasing 12,150 cups of Healthy Choice pudding for just $3,000, he accumulated 1.25 million air-miles.
At one point in the film, Adam Sandler (Barry) is being followed by the Steadicam as he talks on the phone. During one take, the front of the camera accidentally bumped into a table and knocked the camera briefly, causing the shot to jump from Sandler to an image of an out-of-focus piece of the set and then quickly re-adjust. Paul Thomas Anderson loved the effect and wanted to do it again, so the crew did more takes and right at the same point in the dialog, they smacked the front of the matte box on the camera to re-create the look.
John C. Reilly was originally supposed to play one of the men who come from Utah to collect the money. But Reilly thought that it was a strange role for him, considering how everyone would recognize him and would wonder why he was not doing more. So he dropped out.
During the scene where Barry is at the supermarket looking for the cheapest Healthy Choice food item, he is being followed by an out-of-focus character in a red outfit. It's Emily Watson's character, before they've been introduced.
The address listed to return the frequent flyer promotional coupon is Healthy Choice Frequent Flyer Offer, P.O. Box 440201 Dept A, El Paso, TX 88544-0201. This is almost exactly the listing from the original promotion, except the second line read "Dept. A" instead of E.
Unusually, Jon Brion composed music for the film whilst filming was taking place, experimenting with tones and sounds, making particular note of what director Paul Thomas Anderson was responding to. Brion's score would then be played on set, helping influence the tone of the film.
Paul Thomas Anderson first announced that his follow-up to Magnolia would be an Adam Sandler comedy at a press conference at the Cannes Film Festival. The news was greeted with laughter by the assembled press. When "Punch-Drunk Love" eventually played at Cannes, Anderson won the Best Director Palm d'Or.
Anderson deliberately wanted to make a very different film after the rigors of making Magnolia. He felt he had reached a dead end with his previous multi-character movies and he also wanted to subvert the critics' expectations of his films. Being a close friend of Adam Sandler, it seemed like a natural fit to make a project with him.
Director of photography Robert Elswit used a special film stock that allowed him to shoot mostly in underexposed light, thus giving the shadows greater depth.
As sound is a major player in the film, Paul Thomas Anderson brought in Gary Rydstrom to do the sound mixing. Rydstrom, who is the chief sound editor for Pixar, is more noted for his work on big noisy special effects movies, notably through his longterm association with Steven Spielberg, for whom he worked on Jurassic Park and Saving Private Ryan.
Only two of Adam Sandler's friends are involved in this movie. Robert Smigel plays a brother-in-law of Barry's. Jonathan Loughran is the guy over the phone who tells Barry that he dialed the wrong number.
When Barry is telling Lance about the extortion scheme he has become a victim of, at one point Adam Sandler suddenly stares at the pudding on his desk. Just before he looks, an electronic voice on the film's soundtrack faintly says, "Come here, Barry."
Paul Thomas Anderson:
[iris in/out]
After Barry and Lena have gotten together in Hawaii, there is a shot of them walking down a hallway, away from the camera. They hold hands, and the shot closes with an Iris Out, the circle going around their hands.