Did You Know?
This was CBS TV's highest rated afternoon serial, garnering much higher ratings than Search for Tomorrow and Love of Life. However, the network's inability to acquire a five-day sponsor doomed the show to cancellation. Proctor & Gamble sponsored the program one day a week, but CBS couldn't draw other backers despite a highly unusual last ditch ad campaign through the broadcast trade journal Variety, touting the serial's ratings. Perhaps the humorous slant of the serial put off sponsors versus the guaranteed success that Search's and Love of Life's melodrama offered. See more
Follows The Egg and I