R  |   |  Documentary  |  1 June 2001 (USA)
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Traces the birth and failure of new media company

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10 wins & 6 nominations. See more awards »



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Cast overview, first billed only:
Kenneth Austin ...
Tricia Burke ...
Roy Burston ...
David Camp ...
Dora Glottman ...
Julian Herbstein ...
Christina Ortez ...
Jonathan Angus ...
Chieh Cheung ...
Sean Coar ...
Ambika Conroy ...
Patrick Cromer ...
Jerry Greenberg ...


Kaleil Isaza Tuzman and Tom Herman have had a dream since they became friends at age fifteen: get rich by developing their own dot com company, in some aspect of computer technology interface. Now in their late twenties, they have now come up with the idea they believe will make their riches, namely as Tom refers to it, "parking tickets": the company will be the on-line revenue collection interface for municipal governments. came into existence in May 1999 with only an idea. The process of building the business focuses on obtaining venture capital based solely on the idea, with the actual mechanics of the website seemingly almost an afterthought, or at least one left primarily to the hired help. Regardless of the strength of the idea itself in raising this capital, another initial problem they face is what they see as non-commitment by a third partner, Kaleil's friend Chieh Cheung. In early 2000, they do manage to go live with their product to what seems to be a promising... Written by Huggo

Plot Summary | Add Synopsis


The rise and fall of the American dream.



Motion Picture Rating (MPAA)

Rated R for language | See all certifications »


Official Sites:



Release Date:

1 June 2001 (USA)  »

Also Known As:

Business sto diadyktio  »

Box Office

Opening Weekend:

$16,118 (USA) (11 May 2001)


$1,280,975 (USA) (31 August 2001)

Company Credits

Show detailed on  »

Technical Specs


| (Buenos Aires Festival Internacional de Cine Independiente)

Sound Mix:


Aspect Ratio:

1.33 : 1
See  »

Did You Know?


Jehane Noujaim, the videographer and producer, began the project when she was the roommate of the documentary's principal character, Kaleil Tuzman. She was previously a producer at MTV. See more »


Spoofed in Dot (2002) See more »


Purple Lilacs
Performed by Richard Herman
See more »

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User Reviews

On the whole, a solid, respectable fairly fulfilling though uninsightful piece of journalism.
16 May 2001 | by (New York, USA) – See all my reviews

Actually, to correct the plot outline above this movie does NOT "trace the birth and success...of new media company" Rather, it douments the rise and fall of a company whose fortunes seem to accurately reflect the demise of 1000s of similar dotcom start-ups. I saw the video on tape and not in a theater and thought the lack of art and panache in the news-like cinema verite photography was disappointing, but the story does deliver. The relationship between the protagonists--then antagonists--who founded and ran makes for compelling viewing and substantial response even weeks after the story-telling. The docu relies on the screen-filling charisma and intelligence of Kaleil Tuzman, CEO of the start-up company guarantees to drive the narrative. His former roommate Jehane Noujaim produced, directed and shot the feature doc with veteran Chris Hegedus, but it would not have been possible w/out Noujaim's access to the primary subject, Tuzman.

Interestingly, feature stories and reviews in the NY media describe Tuzmnan as both Hindu and as a "Latino Jew." It's exactly the type of detail missing in a doc that does not rely on narration to fill in the blanks.

On the whole, a solid, respectable fairly fulfilling though uninsightful piece of journalism.

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