2 items from 2015
The incident was first brought to light by the alarmed Guardian reviewer himself, Benjamin Lee, who tweeted this:
Incredible way of making my two star review seem like I didn't hate the film pic.twitter.com/zvOyIxHQ3h
— Benjamin Lee (@benfraserlee) September 8, 2015
A tip of the cap to Legend's marketing team, then, for turning an unfortunate critical assessment into a social media phenomenon.
Lighting up Twitter like it's the second coming of Keyboard Cat, the internet has been snorting into its collective flat whites this morning over this cinematic subterfuge, but it's not the first time it's happened.
If I'd listened to the guy at Blockbuster, I might never have seen Wet Hot American Summer at such a pivotal time. "Don't get this," the Blockbuster guy said when I brought the DVD to the register. "You'll regret it." In all my years of Blockbuster-ing I had never been told that I'd "regret" a rental, not even Under Siege 2: Dark Territory or Rob Schneider's The Animal. I asked him why he hated it so much. "Because it's dumb as hell and it makes no sense," he clarified. I rented it anyway. And then I took it to my friend's house where we proceeded to laugh harder than we'd ever laughed before, all the while wondering: What were we seeing that this other guy didn't? And: Why wasn't this a thing that everyone was talking about? Looking back on the initial reviews of the film — and they are famously, »
- Lucas Kavner
2 items from 2015
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