Kabhi Khushi Kabhie Gham...
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2006 | 2001

1 item from 2006


Not the same old song and dance

23 January 2006 | The Hollywood Reporter | See recent The Hollywood Reporter news »

COLOGNE, Germany -- What better way to escape the cold of a German winter than to turn on the TV and flee to an exotic land of silk saris, romantic love and happy ends? That seems to be the attitude of a growing audience of Teutonic viewers who are tuning out their daily worries and tuning in to Bollywood. The extravagant song-and-dance cinema of the subcontinent has proved a surprising ratings winner for German commercial channel RTL2, which is drawing audiences of more than 2 million for Bollywood hits like Karan Johar's exuberant Sometimes Happy, Sometimes Sad (2001) or Yash Chopra's 2004 love epic Veer-Zaara. The market share for Bollywood films on German television regularly tops 15% in the 14-29 demographic -- a stunning figure considering Germany has no significant Indian minority and barely a year ago even the term Bollywood would have drawn blank stares from most. »

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2006 | 2001

1 item from 2006


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