"Yes, Dear"
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4 items from 2006


CBS, NBC make schedule shifts

15 February 2006 | The Hollywood Reporter | See recent The Hollywood Reporter news »

CBS announced a flurry of midseason changes to its schedule Wednesday. The eye is giving The New Adventures of Old Christine the Monday 9:30 p.m. slot after Two and a Half Men beginning March 13. Christine, which stars Julia-Louis Dreyfus, will mark the third sitcom in that slot this season, following Out of Practice and Courting Alex. Beginning March 22, those two sitcoms will move to Wednesday from 8-9 p.m., replacing the pairing of Yes, Dear and Still Standing. Neither of those series is being yanked early; both will have fulfilled their episode orders for the season. Also new to the CBS schedule is the new drama The Unit, which starts Tuesdays at 9 p.m. beginning March 7. On Tuesday, NBC declared its intent to keep the lights on at The Office through the rest of the season. The peacock reconsidered its intent to end the sitcom's current season March 30, scheduling the season finale for May 11. »

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'Idol' out front Wed. but 'Skating' slips

19 January 2006 | The Hollywood Reporter | See recent The Hollywood Reporter news »

American Idol mowed down everything in its path Wednesday, but ABC made it a horse race at 9 p.m. with Lost squaring off against the premiere of Fox's Skating With Celebrities. Idol opened up the second night of its fifth-season premiere with no less than 31.7 million viewers and an eye-popping 13.0 rating/33 share in the adults 18-49 demographic, according to Nielsen Media Research. The rest of the 8 p.m. competition combined couldn't match Idol's oomph; UPN's new drama South Beach (1.7 million, 0.7/2) and NBC's E-Ring (7.9 million, 1.9/5) in particular took a drubbing. At 9 p.m., however, Skating (18.7 million, 7.2/17) slipped to No. 2 against Lost (19.1 million, 8.0/18), which was a feat for Lost given Skating's lead-in advantage. CBS' Criminal Minds (14.1 million, 4.0/9), which has performed well against Lost in recent weeks, felt the pinch but still managed to spike from its 8:30 p.m. Yes, Dear (7.1 million, 2.2/5) lead-in. »

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ABC's 'Lost' return flight takes off Wed.

12 January 2006 | The Hollywood Reporter | See recent The Hollywood Reporter news »

Let's get Lost -- that's what 20 million fans did Wednesday night as the network served up its first fresh episode of the drama series since Nov. 30. Lost pulled in 20.5 million viewers and 8.4 rating/20 share in the adults 18-49 demographic at 9 p.m., according to preliminary estimates from Nielsen Media Research. At 8 p.m., a Lost clip special dubbed Lost: Revelation garnered a healthy 13.5 million and 5.0/13 in 18-49. ABC's momentum ebbed at 10 p.m., however, as rookie drama Invasion (9.6 million, 3.8/10) plunged from its Lost lead-in. CBS' Criminal Minds (15.8 million, 4.8/11) performed well against Lost in the 9 p.m. hour and posted a growth spurt from its 8:30 p.m. lead-in, comedy Yes, Dear (9.1 million, 3.2/8). At 10 p.m., it was a tighter race between CBS' CSI: NY (13.1 million, 4.3/11) and NBC's Law & Order (12.9 million, 4.0/10), which spiked from its 9 p.m. lead-in, The Biggest Loser (6.6 million, 2.7/6). »

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Primetime placements jump 30%

6 January 2006 | The Hollywood Reporter | See recent The Hollywood Reporter news »

The number of product placements on network primetime television jumped about 30% in 2005 to 106,808, up from 82,014 the previous year, according to Nielsen Media Research's product placement tracking service Place Views. The total duration of product placements on network primetime rose 22%, from 157 hours in 2004 to about 191 hours last year. Visual onscreen placements increased 33.5%, from 64,920 to 86,668, while brand mentions rose 24%, from 19,876 to 24,723. The 10 TV shows with the most product placement in 2005, measured in terms of total duration, were The Contender (NBC), Fear Factor (NBC), American Idol (Fox), The King of Queens (CBS), Extreme Makeover: Home Edition (ABC), The Apprentice (NBC), The Amazing Race Family Edition (CBS), What I Like About You (WB Network), The Amazing Race (CBS) and Yes, Dear (CBS). Contender, from reality and brand integration maven Mark Burnett, scored a total of 7,514 brand occurrences in just 15 telecasts, compared with American Idol's 3,497 occurrences in 43 telecasts and Extreme Makeover: Home Edition's 3,318 occurrences in 73 telecasts. »

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2012 | 2008 | 2006 | 2005 | 2004 | 2003 | 2002

4 items from 2006


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