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Euro markets enjoy spread of telenovelas

19 October 2005 | The Hollywood Reporter | See recent The Hollywood Reporter news »

CANNES -- Are telenovelas the next reality TV? Will the soapy Latin American format, characterized by thwarted love, heaving bosoms and happy endings, be the next international TV trend to make the jump to domestic success? Don't laugh. Telenovelas were the hot topic among top TV execs at this year's MIPCOM, the international television trade fair in Cannes. Forget The Apprentice and Big Brother; right now, everyone is looking for a Latin Lover. The telenovela format has taken off in Europe, particularly in Germany, where That's Life, a local version of the Colombian hit Ugly Betty -- a Cinderella story about a wallflower who finds success and love in the world of haute couture -- has been averaging a 23% market share in the key 14-49 demographic. Another German telenovela, Bianca, grabbed a 24.6% share for public broadcaster ZDF. »

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1 item from 2005


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