Named after Di Novi and Tassler’s respective mothers, Pat and Norma, the studio was formed with the backing of CAA and its investment arm Evolution Media.
“We recognize that diverse voices from diverse backgrounds make innovative storytelling, which is good for business, and we are excited to work in partnership with an array of creatively talented people — both women and men — who share our vision and values,” said Tassler. “It’s a critical time and we look forward to telling these stories across a wide spectrum of platforms.”
Attorney Cliff Gilbert-Lurie of Ziffren Brittenham Llp, CAA, and Evolution Media orchestrated the deal. Di Novi is represented by CAA and Rain Management Group.
The studio has already set up partnerships with a number of organizations