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1 item from 2007

Video sharer casts itself in 'Home'

10 August 2007 | The Hollywood Reporter | See recent The Hollywood Reporter news »

NEW YORK -- A video-sharing site is taking on an unusual role -- as investor, producer and marketer of an independent film starring Danny DeVito and Katey Sagal.

Vidshadow.com will produce two scenes in the film, No Place Like Home, that will feature the site and its content, and it will create an innovative online marketing campaign that seeks to build an audience and find a distributor for the film.

The deal is a potentially groundbreaking one for video-sharing sites, independent film and integrated marketing partnerships.

The indie comedy Home is being produced by Wayne Rice (Dude, Where's My Car) and was written and directed by Sam Harper, who wrote and co-wrote Just Married and Cheaper by the Dozen. It's about a father (DeVito) who in order to enjoy his retirement takes drastic measures to get his twentysomething slacker sons to move out and fend for themselves.

As part of the marketing campaign for the film, producers from Vidshadow will create 12 weekly video segments featuring footage shot during each week of filming. The segments will include interviews with talent and behind-the-scenes footage on how the movie was made, all captured by a Vidshadow crew that will shoot daily b-roll.

Starting the first week of September, the Home videos will be featured on a specially created microsite on Vidshadow.com as well as on 16,200 other Web sites that are part of Vidshadow's syndication network. Vidshadow CEO Jordan Hudgens said the goal is to have more than 10 million people view the content before the movie opens in hopes that the hype will help secure a distribution partner. »

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2009 | 2008 | 2007 | 2005 | 2004 | 2003

1 item from 2007

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