"Magpie" was a magazine-format children's show which was broadcast on ITV and intended to rival the huge popularity of BBC 1's "Blue Peter".
Made by Thames Television and transmitted live from 1968-1980, "Magpie" was a much rougher-round-the-edges affair.
Unlike "Blue Peter" whose target audience at the time seemed to be nice, well-behaved middle class children, "Magpie" was targeted at the hip, groovy classroom rebels.
The varying presenter line-up included sultry Susan Stranks, Marc Bolan look-a-like Mick Roberts and virginal Jenny Handley. These trendy mods were the leading lights in kids TV in the early 70s and at its peak "Magpie" was a serious rival to the safe-ground of "Blue Peter".
However, unlike its BBC counterpart, "Magpie" never lasted the distance and in 1980 it was scrapped.
Never before have two kids shows left the nation so divided - were you a "Blue Peter" kid or a "Magpie" kid?
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