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WWE Network And TV Rights: The Waiting Game

2 April 2014 11:53 AM, PDT | Obsessed with Film | See recent Obsessed with Film news »

WWE.com

Traditionally, WWE’s biggest event of the year is this weekend’s Wrestlemania.

In the last eight incarnations, the event has averaged 1.07 million worldwide buys (667k domestic buys) on Pay-Per-View.  In a normal year, that would equate to well over $21 million in domestic PPV revenue for WWE (and using estimates from the Q4 conference call, an additional $7.5M for the Satellite companies and $14M for the North American Cable providers).  Plus, there’s international PPV revenue.  However, this isn’t a normal year.

By launching the WWE Network in the United States, WWE has changed how they’re playing the game.  After some initial chaos surrounding Elimination Chamber, it looks like WWE has convinced all major MVPDs to carry Wrestlemania 30 including Dish Network.  While many providers have grumbled loudly about WWE Network’s $10/month price (though a six-month commitment is required) vastly undercutting their $60 (Sd) to $70 (HD) one PPV price, »

- Chris Harrington

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