An NYU philosophy grad struggles to maintain artistic and personal integrity as a production manager for Columbia House.


5 wins. See more awards »


Add Image Add an image

Do you have any images for this title?



Cast overview:
Christopher Wilcha ...
Marie Capozzi ...
Rick Hunt ...
John S. Wilcha ...


An NYU philosophy grad struggles to maintain artistic and personal integrity as a production manager for Columbia House.

Plot Summary | Add Synopsis





Release Date:

24 October 2002 (Netherlands)  »

Also Known As:

Amikor a nyúl viszi a puskát  »

Company Credits

Show detailed on  »

Technical Specs


Sound Mix:


See  »

Frequently Asked Questions

This FAQ is empty. Add the first question.

User Reviews

the ultimate generation x documentary, idealism vs. realism
23 May 2002 | by (dundee, scotland) – See all my reviews

Perfect. The most important documentation of the generation x paradox: the wish to be a revolutionary free-spirit and yet having to earn money in a regular job, regular city with regular people. It is an entirely temporal piece, perfectly preserved as a slice of cultural history, impossible to recreate at any other place, at any other time. The documentary is the study of office politics in a Columbia House record club office. Wilcha took his camera into work with him everyday. He quickly becomes the guru of alternative rock within Columbia House, in parallel with the rise of Nirvana, (Nevermind had just exploded in America,) because of his 'youthful' record collection. His promotion after promotion is in direct opposition to his intention to be a creative mind and to increase artistically, not financially. There is certainly an intention to demonstrate this interior battle, but it is his appreciation of people and emotion that makes the documentary so much stronger. The studies of office parties or pregnancies are superb. The film looks beautiful. People and urban landscapes are considered throughout and Wilcha's reality-directorial talent shines through in a fly-on-the-wall experience of the true nature of multinational business. The editing is excellent and unbelievably, the camera's sound is used, no other dubbing was necessary. The film has a naivety similar to Douglas Coupland's book 'Microserfs', and the frustrations of office environments are familiar to both. Coupland fans should definitely strive to see this. I had the honour to meet Wilcha at a viewing last month, he talked of incredibly exciting new work for which I cannot wait. His own experiences within the company share a sad and spooky correlation to the rise and fall of Kurt Cobain within the music industry. Part of the film's genius is this play on reality and fantasy. Whilst speaking to this phenomenally easygoing culture-journalist, I was sure I saw something of Cobain in his eyes. There's a quote which says something like "Nirvana were the band that told America how unhappy it's children were." Perhaps Wilcha is the director that will tell them about their office workers. Paul.

1 of 2 people found this review helpful.  Was this review helpful to you?

Message Boards

Recent Posts
great documentary swatson-6
Discuss The Target Shoots First (2000) on the IMDb message boards »

Contribute to This Page