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5 Key Questions Facing Sony in Wake of Hack Attack

7 January 2015 10:00 AM, PST | Variety - Film News | See recent Variety - Film News news »

The fallout from “The Interview” didn’t end with the R-rated comedy’s debut on-demand and in a few hundred arthouse theaters this Christmas. For Sony Pictures, which has spent much of the tail end of 2014 buffeted by a digital-era catastrophe, cleaning up the wreckage will continue well into the new year. Sony’s leaders must mend fences with top talent and theater chains, and convince the corporate brass in Japan that they are still fit to lead the studio amid all the collateral damage.

“The brand has been tarnished,” says media analyst Hal Vogel. “They look a bit incompetent in the way they handled this. They fumbled about like they had a loose football.”

As the studio digs out from what likely will be millions upon millions of dollars in damages and an endless array of leaked documents, emails and other confidential information, here are five key questions facing Sony and the movie business. »

- Brent Lang

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