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Dewars Scotch Whiskey (1897)

 -  Short
4.3
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Ratings: 4.3/10 from 198 users  
Reviews: 9 user

A line of giddy, possibly drunk men, dressed in Scottish highland outfits, perform a disorderly dance routine in front of a sign advertising the product of the title. This film is often described as the first filmed advertisement.

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Title: Dewars Scotch Whiskey (1897)

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A stationary camera records four men, in a line facing the camera, costumed, dancing enthusiastically. Three are in kilts and Scottish garb, the fourth wears the suit of an eighteenth- or nineteenth-century dandy. They dance in front of a backdrop of dark curtains with "Dewar's Scotch Whisky" in bold letters above. At the end of the one-minute film, they stop dancing and move as if to enter the curtained rooms behind them, perhaps to knock back a Dewar's. Written by <jhailey@hotmail.com>

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Dewars: It's Scotch  »

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I suppose it is interesting as a piece of media history but outside of that it is, well, a couple of blokes dancing badly in front of a small billboard
21 April 2007 | by (United Kingdom) – See all my reviews

Supposedly one of the film filmed advertisements, this probably wouldn't get far in a modern marketing meeting but it is of interest because, even back in the very first days of cinema, the technology was seen as a way of shifting product. The actual advert itself appears to be a poorly positioned sign showing the name of the whiskey with a handful of men dressed in Scottish garb dancing (badly) in front of it. The dance is not done in any sort of structured way and it is not so much a presentation of anything as it is a bit like a couple of p1ssed up blokes messing around.

I suppose it is interesting as a piece of media history but outside of that it is, well, a couple of blokes dancing badly in front of a small billboard.


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