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Dewars Scotch Whiskey (1897)

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A line of giddy, possibly drunk men, dressed in Scottish highland outfits, perform a disorderly dance routine in front of a sign advertising the product of the title. This film is often described as the first filmed advertisement.


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A stationary camera records four men, in a line facing the camera, costumed, dancing enthusiastically. Three are in kilts and Scottish garb, the fourth wears the suit of an eighteenth- or nineteenth-century dandy. They dance in front of a backdrop of dark curtains with "Dewar's Scotch Whisky" in bold letters above. At the end of the one-minute film, they stop dancing and move as if to enter the curtained rooms behind them, perhaps to knock back a Dewar's. Written by <jhailey@hotmail.com>

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Also Known As:

Dewars: It's Scotch  »

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Edited into Forgotten Silver (1995) See more »

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Some things never change.
1 March 2002 | by (New Hampshire) – See all my reviews

Touted by many as the very first advertising film this is really nothing more than a shot of bemused actors dressed in kilts performing a very poor impression of a highland fling. How anybody thought that this would encourage people to drink Dewars whiskey is beyond me. Funny that the mental processes of advertising executives was as unfathomable then as it is now.

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