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NBC Valentine Greeting (1940)

6.4
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Ratings: 6.4/10 from 61 users  
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A Valentine's Day greeting to television viewers. "We love our audience" appears in squiggly lettering across the screen. Then a line becomes a heart; a second heart joins in, and the ... See full summary »

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Title: NBC Valentine Greeting (1940)

NBC Valentine Greeting (1940) on IMDb 6.4/10

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Storyline

A Valentine's Day greeting to television viewers. "We love our audience" appears in squiggly lettering across the screen. Then a line becomes a heart; a second heart joins in, and the hearts play with each other: morphing into arrows shot through the hearts, lips that kiss, and bows that entwine. A third small heart joins the family. The lines then write, "Will you be our Valentine?" Written by <jhailey@hotmail.com>

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Short | Animation

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Release Date:

14 February 1940 (USA)  »

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The context is what makes this interesting.
30 October 2011 | by (Bradenton, Florida) – See all my reviews

This is an artsy film from the DVD collection entitled "Unseen Cinema: Early American Avant-Garde Film 1894-1941". Most of the films are shorts that hold little interest to the average viewer and instead are of interest to historians, lovers of early art films and cinemaniacs like myself.

This film from Norman McLaren (who was VERY prolific with the National Film Board of Canada) was made for NBC Television--yes, television. In 1940, there must have been only a few hundred televisions--if even that many. It was VERY experimental and perhaps this is why the NBC folks were willing to try something as odd as McLaren's little thank you to the viewers. It consists of words and images that are hand-drawn onto the film and shown (I assume) in negative. It's all very odd but may just be one of the earliest made for TV films there is.


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