I'm not a huge fan of GMTV and I don't think it compares favourably to its BBC One rival Breakfast in terms of its presentation, coverage or guests. It is far more frivolous and tacky (it is even keeping alive the career of the appalling Keith Chegwin). However it is clearly a successful formula, evidenced by its longevity, and occasionally it does feature an interesting guest, with recent examples such as the actors Ian McShane and Tom Baker, interviews I am pleased to say that I managed to catch. I agree with a previous reviewer, though, that at over three hours every day (most of which I do not and would have no intention to suffer), a lot of it is rather trashy and it could be much better. It would benefit from more quality guests and fewer transient soap and pop stars. But of course, as we well know, the latter are cheap and would turn up to the opening of an envelope, so that's presumably why we see so much of them.
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