Pavic-written series were not mindless soap-operas that currently plague the US, India and Spain, but series with intelligent dialogues and witty caricatures of common people in Serbia. I personally find 'Porodicno Blago' a better series than 'Srecni Ljudi'.
What is notable about 'Porodicno Blago' is the good dose of realism it possesses without being dark. It is happening during the difficult times in Serbia (that unfortunately exist to this day) where Serbs face the issues of high unemployment, the rural-urban divide and the young generation dreaming of leaving the country in a delusion that they might find a better life abroad. We have the Gavrilovic family where the heads are trying make ends meet while the children are faced with issues of their own: one is trying to find a job, the other is a tomboy who finds love and the third child struggles to finish school. These are very common problems that are portrayed in a manner where we sympathise with the characters and root for them. Even the people from the countryside are hilarious, a refreshing change from Serbian movies and series that were at the time this was aired were heavily focused on Belgrade.
My favourite character was Churchill, the loud, jealous husband who is actually a good man that tries to protect his family using methods that may seem brutish at first sight.
Give this series a chance, it is good fun!