2 items from 2014
Netflix, IMAX and the Weinstein Company are up-ending traditional release patterns for movies by debuting “Crouching Tiger, Hidden Dragon 2″ simultaneously in theaters and streaming platforms.
It’s a revolutionary move, but the three partners may have trouble securing screens in the United States for the sequel to the martial arts epic. Two of the country’s largest theater chains, Cinemark and Regal, tell Variety that they are refusing to screen any so-called day-and-date releases in their IMAX theaters.
Russ Nunley, a spokesman for Regal, said the company was committed to presenting movies “on a grand scale,” and would not be showing “Crouching Tiger, Hidden Dragon 2″ if it premieres on Netflix at the same time it debuts in theaters.
“While a home video release may be simultaneously performing in certain IMAX locations, at Regal we will not participate in an experiment where you can see the same product on screens varying »
- Brent Lang and Dave McNary
Netflix has reached a deal with The Weinstein Co. for its first original movie — a sequel to Ang Lee’s 2000 martial arts pic “Crouching Tiger, Hidden Dragon” — set to hit IMAX theaters and the streaming-video service simultaneously next summer.
The film, “Crouching Tiger, Hidden Dragon: The Green Legend,” is slated for a Aug. 28, 2015, debut. Produced by Weinstein Co., the movie is the first of several major films to premiere day-and-date both on the Svod service (at no extra charge) and in select IMAX theaters worldwide. Financial terms of the pact were not disclosed.
Netflix has been eyeing day-and-date releases of movies, as chief content officer Ted Sarandos said in a keynote last year at the Film Independent Forum in Los Angeles. The launch of the movie is likely to catch the ire of exhibitors — who have in the past viewed digital encroachment on theatrical windows as a threat.
- Todd Spangler
2 items from 2014
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