The Blair Witch Project (1999) Poster


The production company, Haxan Films, borrowed its named from Benjamin Christensen's witchcraft documentary, Häxan (1922), a source of inspiration for the film. Häxan is the Swedish word for the witch.
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This film was in the Guinness Book of World Records for "Top Budget: Box Office Ratio" (for a mainstream feature film). The film cost $60,000 to make and made back $248 million, a ratio of $1 spent for every $10,931 made.
Numerous fans were so convinced of the Blair Witch's existence that they flocked to Maryland in hopes of discovering the legend. They apparently did not read the closing credits of the film.
The directors kept in touch with actors Heather Donahue, Michael C. Williams and Joshua Leonard with walkie-talkies, to ensure the three would not become lost during their trek. Reportedly, they got lost at least three times.
Heather Donahue's mother received sympathy cards from people who believed that her daughter was actually dead or missing.
It took a mere eight days to shoot this film.
To promote discord between actors, the directors deliberately gave them less food each day of shooting.
One of the video cameras used by the actors was bought at Circuit City. After filming was completed, the producers returned the camera for a refund, making their budget money go even further.
To maintain the film's fear factor, the three main actors agreed to stay in character for the entire eight days of filming. Periodically, if an actor had to break from character, then the remaining two actors also had to break from character, but only after collectively reciting their safety word, taco.
In a scene where the main actors are sleeping in a tent at night, the tent suddenly shakes violently and they all get scared. This was unscripted and the director shook the tent; the actors actually were scared.
The reactions from Heather, Mike and Josh, when they discover they have walked south all day and ended up in the same spot, are real; they were genuinely upset that they had walked all day for nothing.
The three leads believed the Blair Witch was a real legend during filming, though, of course, they knew the film was going to be fake. Only after the film's release did they discover that the entire mythology was made up by the film's creators.
Heather Donahue also told Fangoria Magazine that the final scene was so terrifying for her, she kept hyperventilating and crying long after the shoot was over.
The actors were requested to interview the townspeople, who often, unbeknownst to the actors, were planted by the directors. As a result, the expressions on the actors' faces were unrehearsed.
It took eight days to shoot the film, but eight months to edit it.
The actors were given no more than a 35-page outline of the mythology behind the plot, before shooting began. All lines were improvised and nearly all the events in the film were unknown to the three actors beforehand, and they were often on-camera surprises to them all.
Josh's shouts in the final scene were pre-recorded and played through speakers hidden away in the woods.
The three principal actors, Heather Donahue, Joshua Leonard, and Michael C. Williams, shot nearly all of the completed film.
Although having been given a brief crash course on using the 16mm camera, Joshua Leonard struggled to focus using it for the first few days of filming. This is why the interview with Mary Brown is of such poor focus and incredibly grainy.
Heather, Mike and Josh were under strict instructions to follow trails and directions given to them by the movie crew, to ensure they would reach each designated site to camp in for the night.
The crackling sounds in the woods were made by the director and friends walking up to the camp's perimeter, breaking sticks, and then tossing them in various directions.
In the movie, Heather and Mike share a somewhat antagonistic attitude towards each other. In the commentary, the directors revealed it was Heather and Joshua who were arguing most of the time (and more heatedly). Almost all of the footage of their arguments was taken from the final cut, after the filmmakers decided it seemed like both men were "ganging up" on Heather.
The sign for Burkittsville at the beginning of the movie has been stolen three times, and it was stolen on the opening night of the movie.
Heather Donahue admitted there was a considerable backlash against her because of her association with The Blair Witch Project (1999). It led to her having threatening encounters and difficulty finding other employment.
The 1999-2000 hunting season suffered badly, due to this film. The movie was so popular that fans all over the country were hiking into the wilderness to shoot their own Blair Witch-style documentaries. As a result, they kept most of the wildlife scared away from hunting areas.
When promoting the film, the producers claimed it was real footage. Some people either have at one point or still believe it, or at the very least, believe that it is a re-enactment of a true story.
Apparently, Heather Donahue brought a knife into the forest while filming was taking place because she didn't like the idea of sleeping with two guys.
The filmmakers placed flyers around Cannes for the film festival that were "Missing" posters, stating that the cast was missing. All the flyers were taken down by the next day. It turned out that a television executive had been kidnapped just prior, and [the flyers] were taken down out of respect. The executive was since recovered safely.
The first cut of the movie to be screened was 2.5 hours in length.
The directors put up posters at a local college in an attempt to recruit students to help work on this low-budget production. Only one person responded to the recruitment ad, Patricia DeCou, who not only portrayed Mary Brown, but also helped with the art department.
The sounds of children heard at night was taken from kids playing around the house of director Eduardo Sánchez's mother. The tape was played over boomboxes in the forest. According to Michael C. Williams, he found it the scariest scene to shoot in the film.
Many of the Futhark runes seen in the old house are reversed, which has a special meaning. A reversed rune implies a dark or negative fate for the person who reads them.
The 16mm Camera used to film the documentary and the black and white scenes in the film was sold on ebay following the completion of the film.
Heather Donahue wrote her own monologue for the initial scenes in her documentary.
At 85%, this has the highest score on Rotten Tomatoes of any film that was nominated for the Razzie Award for Worst Picture.
The final day of shooting took place on Halloween night. The crew had planned on wrapping one day before, but the camera had run out of batteries due to the camera light, requiring an additional day of shooting.
The runic lettering in the old house are a mixture of two different alphabets, Hebraic and Futhark. Hebraic runes went on to become Ancient Hebrew. Futhark runes are proto-European, dating from the first millennium B.C.
Heather Donahue mentioned to Fangoria Magazine that her first question she asked the director, upon arriving on the set, was if he was planning on making a snuff film.
Sanchez and Myrick wanted Heather to have a sort of Captain Ahab quality (obsessively documenting everything). Heather Donahue had that. Mike's function in the film is to say the things the audience is probably thinking. And Josh (for a time) is the team peacemaker.
The real town of Burkittsville where the film is set found itself awash with fans. The town sign was stolen and desecrations in the graveyard made the mayor instigate extra police protection. The local cinema decided not to screen the film.
In the initial draft, Josh was intended to have a strong romantic interest in Heather. In several of the scene instructions given to the actors on the callback auditions, it was instructed that Josh take note of how attractive Heather was, and how dejected he should be that she seemed oblivious to this. Eventually the idea was scrapped as fear the movie would become too cliché.
The film was originally planned to include both the story of the missing students as well as the aftermath of their disappearance. The found footage of the trio would be framed by newscasts about the search for them, as well as interviews with family members and experts. Most of this material was cut out during editing for feeling contrived and too scripted, in favor of focusing completely on the story of the three students. However, much of the deleted material could later be used in the viral marketing of the film.
The movie inspired a short-lived series of young-adult horror novels, written by an author under the name "Cade Merrill," who claimed to have been Heather's cousin and a longtime Burkittsville resident.
Although Heather, Mike and Josh had to pitch and take down the tent they slept in, they did not have to carry it from location to location for them as this was done for them by the movie crew who would do so out of sight.
The first title for the movie was The Blair Witch Tapes.
The slime on Josh's backpack was actually KY jelly.
When the movie was released the town of Burkittsville, in the hopes of making at least some profit from the film, did its own marketing. During the annual summer carnival the local Ruritan Club featured the "Bur-Witch" sandwich - country fried ham and a fried egg on top of a cheeseburger, nestled in a sesame seed bun, and doused with horseradish. The sandwich was the most popular selling item on the menu two years in a row.
Some theatergoers experienced nausea from the handheld camera movements and actually had to leave to vomit. In some Toronto theatres, ushers asked patrons who where prone to motion sickness to sit in the aisle seat and to try not to "throw up on other people."
One of the first theatrical features to make use of a large-scale viral marketing, which claimed that the three main characters had really gone on a trip to shoot a documentary and were never found again, save for their video camera and the footage they shot. A website was posted on the Internet one year prior to the release to set up the premise of the documentary, complete with detailed reports of the search, the recovery of the trio's footage within an old cabin, reactions from their families, and expert opinions. The three actors were instructed to refrain from making public appearances. The myth wasn't debunked until after the movie's premiere, but positive word of mouth had already popularized the movie to the extent that its success completely overshadowed that of the almost simultaneously released big-budget horror movie The Haunting (1999).
According to the directors, the scene where Heather, Josh and Mike were in the motel room was the longest piece of film that the three had shot. The scene reportedly went on for at least ninety minutes and involved Josh and Mike reading poetry followed by some drunken arguing between Josh and Heather.
The DVD version of the movie showed sections of film previously never seen on the VHS.
The Blair Witch was named for Blair High School, the school that Eduardo Sánchez's sister once attended.
The Blair Witch was supposed to be seen in the movie. As the characters were running out of their tent, Heather yells, "Oh my God, what The f*** is that? What the f*** is that?" The cameraman was supposed to pan to the left were the audience would briefly see a woman wearing a white gown in the distance. But the cameraman forgot to pan to the left and the scene was not reshot.
Held the record for the highest-grossing independent movie of all time until October 2002, when it was surpassed by My Big Fat Greek Wedding (2002).
After the first thirteen minutes, no characters other than Heather, Josh and Mike are seen in the film.
Sanchez and Myrick admitted they had to tone down some of the outbursts from Heather, Mike and Josh. They instead allowed them to accumulate in smaller doses.
This film uses the word "fuck" 154 times.
More money was spent on the movie afterwards than before its completion. The directors estimated the initial production budget of the movie to be around $20,000 and $25,000, but this rose to somewhere between $500,000 and $750,000 (over 20 times the original budget) after the studio did some additional post-production. The studio had acquired the movie rights for $1.1 million (over 40 times the original budget); they spent an additional $25 million to market it (over 1000 times the original budget). Even while taking into account these additional costs, with a worldwide box office of almost $250 million, the movie earned more than 9 times its final budget.
The house that Heather is in during the opening shot is owned by Lonnie Glerum, the film's key production assistant. He is also operating the camera during the opening shot.
The nighttime shot of Heather running through the woods (a prominent image in the trailers) had to be filmed twice because of logistical problems.
The two fishermen were father and son in law. Sanchez and Myrick toyed with the idea that one of them was playing a prank on the kids, like something out of Scooby Doo, Where Are You! (1969). They didn't follow through with it because it seemed a cheesy reason for all the spooky goings on.
The film premiered in the midnight movie section at the 1999 Sundance Film Festival.
The 16-millimeter camera was broken during filming; Joshua Leonard (who had the camera in his pack) rolled down a hill, causing the lens to pop off the camera.
Although the concept of a movie consisting of people's recovered video recordings is not new (with Cannibal Holocaust (1980) as a notable early example), 'The Blair Witch Project' managed to reinvigorate the 'found footage' style of filming for several decades to come, inspiring other horror movies like Paranormal Activity (2007), [Rec] (2007), and The Last Exorcism (2010), but also non-horror productions such as Cloverfield (2008), Chronicle (2012) and Project X (2012).
The audition process was quite rigorous because the directors wanted actors with significant improvisational talents. Typically, the candidate entering the audition room would immediately be presented with a description like "you've just served 10 years of a 25-year prison sentence. Tell us why you should be due for parole". If the candidate hesitated too long, the audition would be over. Heather Donahue's response was "I don't think you should."
When Joshua Leonard and Heather Donahue pick up Michael C. Williams, they were originally listening to the song "We Gotta Get Out of This Place" by The Animals on the radio. However, Haxan Films couldn't get the rights to keep it in the film.
The working title was "The Black Hills Project."
Rock band HIM shot parts of their music video for the song 'And love said no...' directly outside the house seen at the end of the movie
The film takes place in October 1994.
Heather calling Josh (Joshua Leonard) 'Mr Punctuality' on the first day was meant to be a sarcastic jab. Leonard had actually shown up extremely late that day.
Included among the "1001 Movies You Must See Before You Die", edited by Steven Schneider.
Artisan Entertainment acquired the movie for just $1.1 million.
The waitress asking about Blair High School is played by Sandra Sánchez, the sister of director Eduardo Sánchez.
After pitching the idea to the studio Sanchez and Myrick had to wait a further three months just to get the go-ahead. It was especially frustrating because they were strapped for cash at the time.
The makers of this film first began claims that the events of this film was 100% real to the footage found from the tapes. They claimed they did this out of respect for the victims families. Later they confessed most of it was made up, in particular the tent shaking scenes before they just admitted the movie was 100% fiction, not based on any true event that has ever taken place. They admitted to this well after they made their money back on the hype of this being a true story, and finally admitted to lying after they had taken everyone's money.
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The trivia items below may give away important plot points.

Before the film was released, the three main actors were listed as "missing, presumed dead" on the IMDb.
The film was originally of a much higher resolution and was degraded deliberately to look more authentic to the time it was shot.
When Heather screams "What the **** is that?!" she is seeing one of the movie crew standing on a hill dressed in white with a ski-mask on. Josh was holding the camera as ran behind her and didn't manage to catch the image on film.
The close-up of Heather Donahue's face as she tapes her farewell video was unintentional. Donahue planned to have her whole face in frame, but she had zoomed in the camera too much. However, the directors thought that the 'closeness to all the tears and phlegm' really added to the 'ugly realism' of the scene, and kept it in.
Heather Donahue and Michael C. Williams were unaware that Joshua Leonard was going to disappear near the end of the shoot (originally Williams' character was supposed to do that). The directors had left a note for Leonard instructing him to wait for the others to fall asleep, and then leave the tent. They had to wait for 45 minutes before calling him out, telling him "you're dead." Leonard was actually glad to leave because there was a Jane's Addiction concert he wanted to go to.
Despite the fact they never get out of the woods, civilization was rarely far away in reality. Sometimes it was just a few yards away, slightly off camera.
Other endings shot in post-production that were scrapped included Mike being hanged, another had him bound to the wall with twigs in the manner of a stick figure. Stick figures themselves were experimented with as decorations in the final scene.
One of the original script ideas was for a giant-size version of the stick figure to chase the students through the woods. This was rejected in favor of an enemy that was malevolent, but never seen.
Heather Donahue's discovery of Joshua Leonard's teeth, blood and hair wrapped in a bundle of twigs bears a striking similarity to Washington Irving's story "The Devil and Tom Walker". Tom's wife goes to find the devil in the swamp, and never returns home. When Tom goes to find her, he discovers her apron with her heart and liver inside. However, it also reflects a scene in the silent documentary "Haxan" where a severed hand is carried by a witch hidden in a bundle of twigs.
The teeth found by Heather near the end (supposedly Josh' teeth) were real human teeth, supplied by director Eduardo Sánchez's dentist. The hair really belonged to Joshua Leonard.
This film was one of the most pirated films of 1999 because of limited release due to its independent status. The pirated version was an unfinished leaked work-print with several plot holes and most of the initial interviews missing leading to audience confusion at final scene of the film.
Originally, it was Mike (Michael C. Williams) who was supposed to disappear near the movie's end. However, throughout filming, there was so much bickering going on between Heather (Heather Donahue) and Josh (Joshua Leonard) that it started to become annoying and disruptive. So it was decided to pull Josh out prematurely, and most of the Heather-Josh arguments were edited out in post-production, focusing more on the antagonism between Mike and Heather. This choice proved advantageous, as Mike was always intended to be the antagonist of the group, so leaving him and Heather as the last two survivors created extra tension due to their different personalities.
Off camera, Heather took one of the stick figures. It is later seen in pieces after they are chased from their campsite by unseen forces and is even mentioned by Josh in a later scene.
The ruins of the old house where the backpack was found was Rustin Parr's house.

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