This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new ...
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This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in a recent movie. We then go to Hollywood and visit Adrian, MGM's chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features. Written by
David Glagovsky <email@example.com>
Innocuous promotional short glorifies MGM glamor...
A small town girl wants to impress her date, so she goes to the town's fashionable store to buy a dress modeled after one that JOAN CRAWFORD wore in SUSAN AND GOD.
The influence Hollywood had on fashion is evidently far reaching--at least that's the point the short subject is trying to make. But it seems more like an advertisement for all the forthcoming MGM films soon to hit the theaters and takes a different direction after the first few minutes.
Clips from films like THE MORTAL STORM, ESCAPE, NEW MOON, ANDY HARDY MEETS DEBUTANTE, PRIDE AND PREJUDICE and many others are then flashed across the screen in an endless parade of future MGM product.
Adrian is seen at his drawing board, sketching the latest fashion--but it's primarily film clips and close-ups of MGM's parade of stars--"more stars than there are in heaven" says the announcer--that comprises the bulk of this promotional short.
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