The night Mick Foley won the WWF title on School Rules (1997), the announcers, insultingly, mentioned it wouldn't put butts in the seats, and then nearly 500,000 viewers changed channels to watch "Raw".
Around Halloween of the show's 1998 season, Chucky of the "Child's Play" series was featured as a promotional tie-in with his new film, Bride of Chucky (1998). He trash-talked various wrestlers and made threats from the jumbo-tron while plugging his new film at the same time.
In 1997, wrestler Ric Flair got involved in a legitimate legal dispute with WCW President Eric Bischoff regarding his contract with the company. This stemmed from Flair missing a "Nitro" show with the understanding Bischoff gave him the night off so he could see his son compete in an amateur wrestling match. Bischoff denied this and took action against Flair, who, in turn, tried to get out of his contract. After the lengthy dispute was settled, the situation was written into a story and the two feuded on TV and pay-per-view events.
For a while, this show was shown Monday nights live opposite bitter competition from taped events of WWF Raw (1993). "Nitro" took advantage of this with its announcement of the hiring of former wrestler Rick Rude, whose scripted role was like a manager. Rude debuted live on "Nitro" while, during that exact moment, he appeared during a taped "Raw" telecast.
On 19 March 2001 Eric Bischoff announced that he would be appearing the following week with a major announcement. Originally Bischoff was going to announce that he and his company Fruscient Media were going to be purchasing WCW. However, the deal fell through when the Turner networks announced they no longer would be carrying wrestling. That left the door wide open for Vince McMahon to buy the company as well as the WCW video library.
The final broadcast of Nitro aired on Monday, 26 March 2001, which included a simulcast with WWF Raw (1993), and featured appearances by Shane McMahon, as his father, WWF owner Vince McMahon had just purchased WCW. As a WWF storyline that would include a WCW "invasion" of the WWF, Shane commented that he, and not Vince, had signed the purchasing contract.
Kevin Sullivan, who was the booker (writer) for WCW, decided to include his real life divorce from his wife Nancy Daus-Sullivan in the storyline involving his feud with Chris Benoit. Nancy and Benoit fell in love in real life and eventually wound up getting married a few years later.