Presenters Phillip Schofield, Fern Britton and Lorraine Kelly present Britain's number 1 daytime show to bring us the latest entertainment, health, home and garden, fashion and beauty advice and news, as well as interviews with some of the biggest names in showbiz, and the biggest real-life stories. Written by
The show is heavily parodied by popular comedienne Victoria Wood in her 1992 BBC Christmas special Victoria Wood's All Day Breakfast. Duncan Preston and Wood imitate the at-the-time hosts Richard and Judy as married couple "Martin Crossthwaite" and "Sally Cumbernauld", and the This Morning set at the Albert Dock in Liverpool is even replicated. See more »
Although just occasionally the programme boasts a decent discussion and/or notable guest, for the main part this show drones on like a bout of manic depression.
If I want cookery tips I'll consult a cookbook. If I want fashion tips I'll buy a copy of Vogue and if I wanted advice, I would never call the "This Morning" agony team unless I'd been magically abducted by aliens and subsequently partially lobotomised overnight.
The trouble with magazine shows is that they attempt to squeeze far too many bulletins into the schedule, rendering this particular show rushed and exhausting. When a topic comes on that is actually half-way intelligent, it is given barely enough airtime to enable the viewer to gain much clarity before the enforced serious expressions of the presenters suddenly revert to the joyousness of competition time - ergo trivialising the nature of the previous bulletin.
Personally I find it insulting to my intelligence, not unlike most daytime TV that is pumped out for the masses and spoon-fed to those whose only interest in this life is to figure out how to pull off a pair of Primark denims whilst simultaneously baking an Alaskan pie.
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