Fortress 2
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1 item from 2015

Blizzard May Have To Change Overwatch Brand Following Trademark Dispute

12 January 2015 10:31 AM, PST | We Got This Covered | See recent We Got This Covered news »

Blizzard Entertainment has unwittingly found itself in the midst of an IP dispute after its trademark application for Overwatch, the studio’s recently announced objective-based shooter, was suspended courtesy of a smartphone app of the same name that had been submitted two months prior.

As a result, this “conflict of likelihood” may force Blizzard’s hand into changing the name of Overwatch in order to comply with the United States Patent and Trademark Office. First unearthed by NeoGaf, the documents reveal that the authority has withheld Blizzard’s application for the team-based shooter until further notice and as of the time of writing, the company is yet to respond to Innovis Labs, Inc’s claim. All things considered, it’s safe to assume that Blizzard will opt to change the branding of the game so as to avoid any legal action.

Overwatch was initially revealed during the company’s annual BlizzCon event in November, »

- Michael Briers

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