"Bear in the Big Blue House"
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2009 | 2004 | 2003

1 item from 2009

Loesch parenting new kids network

16 July 2009 1:00 PM, PDT | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

The joint-venture TV network that will replace Discovery Kids has hired Margaret Loesch, a family-programming veteran, to lead it as president and CEO.

Loesch, who helped create Fox Kids Network and has been involved in the development and production of such shows as "Animaniacs," "Smurfs" and "Bear in the Big Blue House," starts Aug. 17.

Loesch said the still-unnamed new company, a joint venture between toymaker Hasbro and Discovery Communications, will operate from Los Angeles and that she will be hiring about 50 people during the next year.

Maryland-based Discovery Kids will survive as an international brand but will cease to exist in the U.S. by about the middle of next year, replaced by the new joint venture.

On Thursday, Loesch notified the Hatchery, a family-media company she co-founded, that she will be stepping down as CEO in four weeks. She will finish her duties as executive producer of the TV movie "Christmas in Canaan, »

- By Paul Bond

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2009 | 2004 | 2003

1 item from 2009

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