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This public service short for U.S. Savings Bonds starts out with Rowan and Martin arriving at a TV studio, ostensibly to host a show. It turns out that trumpet player Herb Alpert is the only other performer listed in the credits who is actually there in person. The others appear in clips, some from their own U.S. Savings Bonds spots, others from unidentified movie or TV appearances. Singer Barbara McNair is shown entertaining U.S. troops in Viet Nam, and the youth group The Young Americans also sings. Written by
David Glagovsky <email@example.com>
I was a big fan of Laugh-In, even though I was just 5 or 6, and half the jokes sailed over my head. Which means I'm old enough to remember PSAs pitching the payroll savings plan, which went into US Savings Bonds. But this one is striking, as it mentions the troops (in Vietnam), and that this is a way to show them your support. It was made in 1968, well before public sentiment turned against the war.
It's a pretty soft sell, mentioned in passing, but it's notable in light of our more recent wars. During the World Wars, bonds were heavily pitched, and everybody with a little extra change at the end of the week was encouraged to contribute to the war effort.
These days, we're not asked to give up anything, at least not by our government. I think it's kinda sad.
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