Mary Fiore is San Francisco's most successful supplier of romance and glamor. She knows all the tricks. She knows all the rules. But then she breaks the most important rule of all: she falls in love with the groom.
Benjamin Barry is an advertising executive and ladies' man who, to win a big campaign, bets that he can make a woman fall in love with him in 10 days. Andie Anderson covers the "How To" beat for "Composure" magazine and is assigned to write an article on "How to Lose a Guy in 10 days." They meet in a bar shortly after the bet is made.
Ike Graham has his own by-lined column in USA Today, which he usually uses as a forum to rail against the opposite sex. For his latest column which he writes at the last minute as usual, he, based on some information from a stranger in a bar about a woman he knows of back home, includes the story of still single Hale, Maryland residing Maggie Carpenter, who is known as the "Runaway Bride" since she has been engaged multiple times, but always leaves her betrothed standing at the altar. Because an incensed Maggie complains to the newspaper for factual inaccuracies in her story, Ike is fired, but he realizes that the story still has some life in it and thus decides to go to Hale to do further investigation. He finds that Maggie is again engaged, now for the fourth time, this time to high school football coach and adventurist Bob Kelly, who is confident enough in himself to know he will be different than the previous three grooms. When Maggie finds out that her arch enemy Ike is in town, ... Written by
During one of Maggie's wedding videos that Ike is watching, we see Maggie running away from the altar with the ring bearer (a young boy) being dragged behind her by holding onto the train of her wedding gown. The video he watches has points of view that would suggest at times the bride is holding the video camera and pointing at the boy being dragged, and it shows another point of view as if the little boy is holding the video camera and videotaping the bride running out of the church. See more »
[Mrs. Whittenmeyer refuses to sell a wedding gown to Maggie]
You sell wedding dresses, right?
Yes, I've been selling wedding gowns for thirty-five years.
Wonderful! Because we are here to buy one! But not just any one.
[points to a gown in the window]
She wants "that" one!
It's a thousand dollars!
Listen, Aunt Bea! Conversation has never worked for me, let's try "visual."
[jumps into the window and pulls the mannequin down, knocking its wig off]
We're buying the dress! And anything else she wants!
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After all of the credits have run, Richard Gere and Julia Roberts are seen throwing snowballs. See more »
This is a thoroughly contrived film, but a pleasant watch nonetheless. Julia Roberts and Richard Gere still exhibit an easy going chemistry after their blockbuster 'Pretty Woman'. This film though isn't as good. The characters are superficial, and the story unbelievable. However, a lovely romantic sound-track and some soothing romantic moments between the two likable stars carry the film. The humor is mild but generally works. The supporting cast including Hector Elizondo and Joan Cusack work hard to elevate mediocre material using effective comic timing. A pleasant watch at home.
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