Benjamin Barry is an advertising executive and ladies' man who, to win a big campaign, bets that he can make a woman fall in love with him in 10 days. Andie Anderson covers the "How To" beat for "Composure" magazine and is assigned to write an article on "How to Lose a Guy in 10 days." They meet in a bar shortly after the bet is made.
Ike Graham has his own by-lined column in USA Today, which he usually uses as a forum to rail against the opposite sex. For his latest column which he writes at the last minute as usual, he, based on some information from a stranger in a bar about a woman he knows of back home, includes the story of still single Hale, Maryland residing Maggie Carpenter, who is known as the "Runaway Bride" since she has been engaged multiple times, but always leaves her betrothed standing at the altar. Because an incensed Maggie complains to the newspaper for factual inaccuracies in her story, Ike is fired, but he realizes that the story still has some life in it and thus decides to go to Hale to do further investigation. He finds that Maggie is again engaged, now for the fourth time, this time to high school football coach and adventurist Bob Kelly, who is confident enough in himself to know he will be different than the previous three grooms. When Maggie finds out that her arch enemy Ike is in town, ... Written by
When Ike comes into Curl Up And Dye for the first time, Maggie calls Peggy over and points to the counter at the article with Ike's picture (and the devil horns and pitch fork that has been added on). It is originally on taped on the counter, but in the next shot is taped onto the mirror. See more »
This movie was a light hearted comedy as expected. I could not help comparing it to Pretty Woman, and it fell short. I wanted to love this movie as much as I did Pretty Woman, but Garry Marshall dropped the ball.
It was so obvious to me what was missing from the formula.
It had a weak musical background sound track when it should have had a score that would carry your emotions to a climax. Pretty Woman used the love duet from La Traviata. The second thing it was missing was some better defined sub characters. The actors were wooden, and it was harmful. Remember the elevator boy in Pretty Woman? Remember the miserable sales lady in the dress shop? They were great characters. ...and of course, the theme song Prett Woman. This was a good movie, but Garry dropped the ball. He had a built in audience ready to embrace Runaway Bride, and just couldn't. Fred Auerbach
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