The film was initially supposed to be released in October 1999. Its trailer was in theaters in Summer 1999. However, due to a flood of "End of the World" movies coming out at the same time (End of Days (1999), Stigmata (1999), et cetera), the decision was made to delay the film. Its new date was February 4, 2000. However, that date was cancelled, after the popular "Scream" franchise staked out that date for Scream 3 (2000). The final release date of October 13, 2000, was finally decided upon, which also happened to be the same day as the re-release of The Exorcist (1973).
Upon the film's release, much was made of the fact that Winona Ryder chose not to do any promotional work for the film. Her contractual obligation to do so had lapsed, when the film's release was postponed from 1999 to the following year.