All the beer in the movie, though it appears to be Budweiser, is actually just labeled "Beer". However, in the barbecue scene you can clearly see that the can Lance's father puts on his head is labeled "Lonestar," an actual beer that is popular in Texas.
Plans for a TV series based on the movie were planned. The series also was going to feature Ron Lester reprising his role as Billy Bob. But for unknown reasons the plans never got past the pilot episode.
University of Toronto trademarked the name Varsity Blues for its sports teams in the mid-80s. U of T complained the movie presented sports in a negative light, and sued Paramount Pictures, settling for an undisclosed amount and setting up eight scholarships for academically accomplished student athletes.
The announcers on Varsity Blues weren't real actors. The announcers called local high school games in Texas. In fact, the announcers called a high school game in Texas that was labeled " the greatest high school come back ever" between Plano East and John Tyler, in 1994.
On the DVD trailer for this film there are several scenes that never appear in the movie. For example, there is a clip with Jules tells Mox: "You woke up in the twilight zone....West Canaan, sex and football. That's all there is." Another scene where a girl in the pep-rally asks Lance to sign her ass also never appears.
The gentlemen's club (The Landing Strip) seen in the film is located east of Downtown Austin off the Bastrop Freeway (US183) north of SH71 adjacent to Austin-Bergstrom International Airport. Another Austin landmark seen in the film is Top Notch Burgers located off Burnet Rd in North Austin.