Aamir Khan and Juhi Chawla were a hit screen pair involved in hit films such as Qayamat Se Qayamat Tak (1988) and Hum Hain Rahin Pyar Ke (1993). But because of a prank Aamir played on Juhi during the filming of this movie, Juhi refused to do any more projects with Aamir Khan for almost a decade. However the two have made up.
Amitabh Bachchan was to star in the film. His role was to start after the intermission. He was to play a key character who helps bring the couple's together. Meanwhile the director Indra Kumar launched another film titled " Rishta" to be co produced with ABCL. (Amitabh's production house). Amitabh and Indra Kumar had some personal problems regarding the financial matter of Rishta. This caused Amitabh to shelve the film. Inder Kumar then decided it would be best to drop Amitabh's character from the movie Ishq. A song was already recorded by Sudesh Bhosle called "Mr Lova Lova", in his style of Amitabh's voice. Indra Kumar then decided to picturise the song with Johny Lever wearing different get ups from Amitabh's older films.
The song "Mr. Lova Lova" was partly sampled from the song "Lover Man" from the album Kamlee 2. The song was sung Jayshree and Neville. The opening guitar segment was sampled from the American jingle "Can't Enough of Those Sugar Crisps" Sugar Crisp cereal commercial.
Indra Kumar had planned the film back in 1991. He had signed Aamir Khan and Pooja Bhatt. After Aamir Khan and Pooja Bhatt had problems and both opted out. Boney Kapoor heard of this and decided to take advantage of the situation. He got Sanjay Kapoor signed for the film along with Vivek Mushran. But Indra Kumar had his doubts over the film and started Raja instead with Sanjay Kapoor. He would later revive Ishq with Aamir Khan once again and Ajay Devgan who was now replacing Vivek Mushran.