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'Eisner' fails to draw many viewers

30 March 2006 | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

WASHINGTON -- Michael Eisner's star power failed to attract a large audience in front of the camera Tuesday in the debut of his CNBC talk show. The much-touted Conversations With Michael Eisner averaged only 95,000 viewers including a mousy 39,000 viewers in the adults 25-54 demographic, according to data released Wednesday by Nielsen Media Research. That 9 p.m. time slot must have hurt even more for the former Wonderful World of Disney host and Disney CEO, who had a fairly substantial lead-in with a repeat of comedian Howie Mandel's Deal or No Deal. At 8 p.m., Deal averaged 518,000 viewers including 245,000 in the demo. Eisner's show, which featured an interview with Marta Stewart, dropped 82% of the Deal audience on CNBC. The premiere was down 23% in viewers compared to the first quarter, 25% compared to last Tuesday and 14% compared to the same day last week (and down 47% in the demo). »

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