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Our intrepid defender of the working man, Michael Moore, documents his 1996 "Downsize This!" book tour across the USA. Shot on-the-cheap with a video camera, we once again watch our hero interview the working man at yet another plant closing, while also trying to get past corporate security guards to interview the millionaire CEOs. Written by
Tim G. <firstname.lastname@example.org>
this film feels more like a time capsule than anything else.
Michael Moore's The Big One is a typical Michael Moore documentary. By this post-Bowling for Columbine and present Fahrenheit 91I time period, much of America and the world know of Moore's feet first documentaries. With Moore becoming the funnier Mike Wallace of the '90s and shoving a microphone in the face of corporate and political bad guys at every turn, Moore again stirs up the corporate status quo in The Big One, released in 1998. The film covers the most threatening aspect to the American way of life at the time: corporate downsizing. The setting is the Midwest and Moore travels to small midwestern cities, most often the ones hit hardest by the factory closings and layoffs of the late '90s. While not as focused or even as serious as Moore's most recent efforts, this film is still reminiscent to his others in that it is both funny and thought provoking.
Most likely unintended by Moore when filming, this film feels more like a time capsule than anything else. While factory closings and layoffs have continued into the 2000s, the impact the closings of the'90s had on America are far greater than the layoffs of today. A documentary on corporate downsizing today would be lost amongst the far more serious issues of U.S foreign policy and all it is related to, including terrorism, the Patriot Act and homeland security, Iraq, and Afghanistan. Factory closings and plant layoffs in exchange for higher corporate profits are an important issue, but when viewed six years later, this film seems almost insignificant.
The Big One covers American politics as an extension of corporate America in that both elite politicians and elite CEOs are essentially the same type of person. In one segment, Moore covers the most recent presidential campaign, and in a series of interviews, many people say that they refused to vote because both candidates in 1996 were the same person; the only difference was their political party name. Today, America is so polarized politically that the idea of refusing to vote based on the fact that the candidates are too similar is not only incorrect, but also outlandish. However, one must remember that Moore was first a journalist, and his films are news-based, and by the hand, are not meant to have the longest of shelf lives. At their best, they are perfect time capsules of various issues facing America at a certain time period.
Moore is highly visible in this film as he was in 1989's Roger and Me, only using his interview subjects to further his story and cause. While he does allow the characters to speak for themselves, they are only backing up his claims and not necessarily adding any more to the film than mere quotes. Moore's feelings and political motives are what make up this documentary, and they come through 100% to the viewer as Moore makes a convincing case for his cause.
The film's use of humorous stock footage, broadcast news reports, and stand-up comedy scenes with Moore behind the microphone make for entertaining segments that either divert the viewer from the story and provide for some comic relief, or conversely, further the story when the footage has a sharp political undercurrent. Moore's juxtaposition of serious-minded news reports as the build up with one of his narrated comments as the punch line are entertaining and part of what make his documentaries fun to watch as well as informative.
The Big One, while it does not necessarily have as solid of a story as Moore's other films and may be criticized for coming off as a 90-minute commercial for Moore's book, Downsize This, does manage to string together a few interviews with humor and a serious issue to effectively promote Moore's cause. Although we know Nike CEO and Moore interviewee Phil Knight would never put a Nike shoe factory anywhere in the US, much less in Moore's hometown of Flint, Michigan, the fact that Moore asked Knight to do so concisely summarizes Moore's message and wish: that US-owned companies stop closing factories and outsourcing to cheaper foreign markets and start giving US workers their jobs back. Anyone who has taken an international business course or even perused the Wall Street Journal knows outsourcing will continue. Moore's ability to increase the public's awareness is his best trait as a filmmaker, not his attempt to single handedly change the entire face of US and international business.
The soundtrack, like other Moore films, is mostly there for humorous purposes. Moore lets the most serious moments in his films go without any sound other than the person weeping or ranting for maximum effect. That being said, his use of humorous songs including Americana classics pace the film and add to its quick nature. Moore only uses scene titles sparingly, as his narration divides the film verbally. The use of scene titles is not necessary when Moore is walking his viewers through the film.
Funded by the British Broadcasting Company, Moore's budget is much more than his contemporaries', but even a large budget cannot save this film. His choice of story topic is not lasting enough to appeal to viewers not living with the economic divisions between rich and poor of the late 1990s. Also, if Moore had let the story lead him to various locations across the country instead of his book tour navigating, maybe he would have found out more information and created something better than The Big One. Additionally, perhaps if Moore had narrowed his ideas of what he wanted to cover before he started filming ('The Big One' refers to the US as the 'big' country) instead of attempting to cover American politics, the economy and sagging social standards all in one 90-minute documentary, his ideas would have came across even clearer than they already do. This is where Moore succeeds in his later films, especially Bowling For Columbine, which strictly focuses on a single issue with minimal sidebars.
Sources of tension in this film go from the comedic sources ('media escorts,' i.e. middle age blonde women who cannot handle Moore's independent spirit) to the most serious ones (the US government and big business). He tries to grapple too much in The Big One, and that is where this film ultimately fails.
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