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2 items from 2011

My big Italian movie: marketing Big Mamma’s Boy

29 July 2011 4:14 PM, PDT | Encore Magazine | See recent Encore Magazine news »

Big Mamma’s Boy’s Matteo Bruno and Franco Di Chiera had the challenge of marketing a rom-com set in Melbourne’s Italian community two ways, to the cultural minority and the mass majority. Colin Delaney reports.

“For me it’s a romantic comedy and that’s it,” says Franco Di Chiera, director of Big Mamma’s Boy about an Italian-Australian career man by day, jazz singer by night who falls for a non-Italian girl, while still living with his mother.

Yet, despite the fact the film is a rom-com at heart, Di Chiera, producer Matteo Bruno and lead actor/writer Frank Lotito are well aware Big Mamma’s Boy could easily be passed off as another Australian ‘wog story’.

And what would be wrong with that? Comedies about the ‘wog’, be them Italian, Greek or any other wonderful ethnicity slapped with that all-encompassing title have been widely successful across »

- Colin Delaney

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Ethnic content: the other Australia

13 February 2011 12:00 PM, PST | Encore Magazine | See recent Encore Magazine news »

Our society is constantly being shaped by a constant influx of immigrants from all cultural backgrounds, and the influences they bring with them. But for a country that prides itself on its multiculturalism, there is a very limited amount of ‘ethnic’ content in the media, aimed specifically at these groups. Aravind Balasubramaniam reports.

The statistics are well known,” said audio and language content director at Sbs, Dirk Anthony. “One in four Australians is either born overseas or has parents of migrant backgrounds, so it is very important that we recognise that fact and continue to be able to communicate Australian messages in the relevant languages”.

The media landscape appears not to have evolved with this increase in migrant population and the consequent growth in demand for specialised content. When taking into consideration the early identification

of the Hispanic population in the U.S as a potential market, Australia’s reaction »

- Miguel Gonzalez

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2011 | 2010

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