Cartman launches a gemstones network show and creates a very lucrative business. Stan searches for the real value of a piece of jewelry that was a gift from his Grandpa. Meanwhile, Cartmans lucrative new business preys upon an extremely vulnerable clientele.
A new memetic trend emerges called "Faith Hilling", a derivative of "Bradying", which involves having a picture of oneself taken while pulling the front of one's shirt forward in mock resemblance of women's breasts. After the boys perform this prank on stage at a 2012 Colorado Republican Presidential Debate, the entire fourth grade class of South Park Elementary is required to take a safety education class in which Professor Lamont teaches them the dangers of memetic trends with a graphic educational video showing people dying gruesome deaths when they are hit by ...
As bullying at South Park Elementary becomes more severe, the kids take action against it after seeing Butters beaten up, but Butters has a secret about his tormentor.