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2 articles from 2009

6 August 2009 2:30 PM, PDT | Fast Company | See recent Fast Company news »

Absolut tries for an inspiring new viral ad...and promptly gets called out for aping a design master

Just a couple days ago, Absolut revealed its newest series of ads by Tbwa/Chiat/Day with the tagline "Doing something differently leads to something exceptional." Watch the spot, and it's kind of heartwarming--as Absolut is happy to write on its YouTube page, "A group of artists come together in locations around the world to create art pieces that spell out the philosophy of Absolut Vodka." Awww! But not so fast: Commentary about the ads--which are being flogged in a Facebook-based campaign, among other places--immediately pointed out the eerie similarity with a long-running project, "This I Have Learned in My Life So Far," by massively influential graphic designer Stegan Sagmeister:

But it doesn't quite end there: As a commenter on that video notes, the idea of bending unusual materials into the service »

- Cliff Kuang

5 March 2009 12:26 AM, PST | icelebz.com | See recent iCelebz news »

Jane Fonda says the internet has changed her life. The 71-year-old actress had barely used a computer before starting an online diary on her website, janefonda.com, but feels closer to her fans after giving them regular updates about her new Broadway play "33 Variations."

She said: "I thought it would be interesting to bring people through the process with me. I was a complete Luddite before. I only Googled for the first time this past summer."

"But this is a gratifying experience and I hear from all sorts of people, many of whom say they have left the theatre inspired by this play."

As well as embracing new technology, Jane is also reaching out to her fans by penning a follow-up to her 2005 autobiography 'My Life So Far'.

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2 articles from 2009