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Designers Talk Emmy-Nominated Main Title Sequences

18 August 2016 9:00 AM, PDT | Variety - TV News | See recent Variety - TV News news »

The nominees for main title design share the burden of persuading viewers to invest in ambitious, hour-long serialized television. It’s a tricky piece of salesmanship: In roughly 60 to 90 seconds, the opening titles have to capture the essence of a show — the tone, the genre, the look, the music — while functioning as a seductive, standalone work of art in their own right. The creative directors of all five sequences, two of them double nominees, offer us a window into their craft.

The Man In The High Castle

Based on a Philip K. Dick novel, Amazon’s thriller imagines what the United States might have looked like had the Axis Powers won World War II. With the Japanese Pacific States in the West, the German Nazi Reich in the East and Midwest, and a “Neutral Zone” cutting a swath through the Rockies, the show’s cartography is striking, as is the mingling of native and foreign cultures.

Elastic »

- Scott Tobias

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2016 | 2013 | 2011

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